Blog
Know-how for stores that grow with their numbers.
Practical guides on connecting your store, sales, customers and analytics.
How to connect your online store to order analytics: a step-by-step guide
CS-Cart, WooCommerce, Shopify or PrestaShop: where to find the API key, which permissions you need and what happens after you connect.
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Abandoned carts: how many sales you lose and how to win them back
Most visitors who add a product to the cart never complete the purchase. How to measure the loss and which measures to take first.
Do your discounts really pay off? How to measure promotions and coupons
A discount can increase sales or simply cut your margin. Which numbers to track so you know the difference.
Loyal, new, lost: how to segment customers and who to reach out to
A simple split of customers into five groups tells you who to thank, who to send an offer and who to win back.
7 numbers every online store owner should know
Revenue is not enough. These seven numbers tell you whether your store is growing healthily, and you can track them every week.
Which products are bought together and how to use it
Product pairs from your orders tell you what to offer in the cart, how to build bundles and where to place promotions.
Professional reports for meetings: PDF, Excel and CSV in one click
How to prepare a monthly report for management, accounting or partners without building tables by hand.