7 numbers every online store owner should know
Revenue is not enough. These seven numbers tell you whether your store is growing healthily, and you can track them every week.
Most online store owners know last month’s revenue. But revenue alone does not tell you why it was good or bad. These seven numbers give you the full picture in a few minutes a week.
- 1
Revenue from completed orders
Count only completed orders. Cancelled and unpaid ones inflate the numbers.
- 2
Number of orders
Shows whether the number of customers is growing or only the value of each purchase.
- 3
Average order value
Revenue divided by the number of orders. Smart cross-selling raises it.
- 4
Share of returning customers
A healthy store has a steady share of customers who come back.
- 5
Discounts as a share of revenue
How much revenue you gave away through discounts and coupons.
- 6
Value of open carts
Money waiting to be collected.
- 7
Best-selling products
By revenue and by quantity. They are often not the same list.
Set a goal
A monthly revenue goal and an end-of-month forecast tell you whether you need to act mid-month, not only at the end.
How often to check
Once a week is enough, always on the same day. The direction matters more than any single number: is it improving or getting worse?
