Which products are bought together and how to use it
Product pairs from your orders tell you what to offer in the cart, how to build bundles and where to place promotions.
When a customer buys product A, they often buy product B too. You can find these pairs in your orders and use them to raise order value without extra advertising costs.
How pairs are calculated
Analytics goes through all completed orders and finds products that appear in the same order at least twice. For each pair it calculates the share of orders with product A that also contain product B.
Four ideas for using them
- 1
Cart recommendations
Next to product A, offer product B with one click.
- 2
Bundles
Combine the most frequent pairs into a bundle with a small discount.
- 3
Stock
When you reorder product A, do not forget product B.
- 4
Promotions
Discount the weaker-selling product of the pair, not both.
Start with one pair
Pick the strongest pair and test it for a month. Then compare your average order value.
